Celebrity endorsement

2 03 2017

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Top, Trevante Rhodes for Calvin Klein; bottom, Tokyo it-girl (somewhat tarnished by last year’s instagram scandal) Kiko Mizuhara, flogging Bangkok’s perenially empty Central Embassy Mall and centre, Gigi Hadid’s powerful, perplexing cover shot for the new Vogue Arabia. What does it mean? Super-superficial American celeb trying on her identity as the world’s most contested nationality (she is half-Palestinian) like a glittery rag, soon to be disposed of? Fashion co-opting Islamism, or the reverse? Is Vogue grovelling to conservative religious figures or sending  them a message of contempt? The image’s ambiguity is what gives it such power.

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